About
All things Red Fern Lingerie
Red Fern Lingerie’s vision is to create beautiful & luxurious lingerie that will make women who have experienced breast cancer reconnect with their femininity, and to simply feel sexy and confident. Red Fern Lingerie's spirit is to deliver a sophisticated range of well made, European inspired lingerie that is stylish, exquisite, stunning, alluring, yet delicate and comfortable.
Created by a survivor for survivors.
About The Spirit of Red Fern Lingerie
Red Fern Lingerie was started by Tina Doueihi, a breast cancer survivor. Tina was 37 years old when she was diagnosed in 2008. After surgery, Tina attended a speciality mastectomy boutique to be fitted for a bra and was horrified at the limited range available.
“I was used to wearing designer lingerie brands – Simone Perele, Chantelle, La Perla, Elle McPherson Intimates, you get the idea. Yet the only lingerie offered to me were functional bras that were plain in design and style. I felt like I was my great great grandmother!”
The seed was planted during that fitting to do something and a few years later, Red Fern Lingerie was born. The lingerie created is stylish, modern, feminine and sexy and yes they are also functional with a discreet cotton pocket lining for an optional prosthetic. All models used in Red Fern Lingerie’s campaigns are real sexy survivors®. We choose to use real sexy survivors® because we want our brand to be real and to speak to our customers.
Red Fern Lingerie is a proud Australian brand.
About Tina's Journey
Tina was 37 years old when she was diagnosed with breast cancer. Despite no family history of breast cancer, Tina was the 1 in 8 statistic. Tina’s treatment was surgery (mastectomy and immediate reconstruction), chemotherapy and tamoxifen.
Tina strongly believes in giving back to the community that gave her so much during treatment and up to the present day. Tina is an Ambassador and member of the speakers bureau for the National Breast Cancer Foundation. Tina speaks at events to raise awareness of the disease and funds for the work of the foundation. Tina is also a member of the review and survey group for the Breast Cancer Network Australia.
“It was difficult enough to deal with the breast cancer and the loss of my breast (I was fortunate to have an immediate reconstruction). Add to this, chemotherapy treatment which strips a woman of all things feminine – hair, eyelashes, eyebrows, nails and then the final blow was the lingerie market no longer saw me as a woman, this was evident at the limited and boring range available. I started to think how unfair this is! I was fortunate that I had a reconstruction, yet so many women don’t for a variety of reasons. I found regular bras uncomfortable. I then thought of other survivors who need to wear mastectomy bras to fit the prosthesis and the limited range available to them. I was 37 years old and wanted to feel like the young woman I am, not the breast cancer woman wearing functional and boring bras. I wanted to wear fashionable bras. I wanted to have the same choice as other women when it came to lingerie purchases. So I thought if the lingerie market no longer sees me as a woman, I will create a brand that understands breast cancer survivors who want that choice returned to them. That is how Red Fern Lingerie for Sexy Survivors was born.”
