News

This month I introduce you to Michelle Sheppard, a gorgeous Trans Woman, who I met through social media.  We connected over our love of bras (surprise) and I am happy that I was able to help Michelle.  Although Michelle has not experienced breast cancer personally, I believe her story is important; her advocacy work within her community and teaching her young daughters about body confidence.  Michelle was recently invited by Cancer Council Victoria to participate in their “The Beautiful Women Campaign”.  This campaign is designed to celebrate the beauty and diversity of women and encourage all women in all communities,...

Our first "Women of Breast Influence" is Jennifer Pellechio-Lukowiak.  I had the pleasure of meeting Jenn last year in New York City and loved her instantly.  Jenn is the author of ‘Does This Outfit Make Me Look Bald?’ and writes regular blogs on her website and social media.  You will love Jenn who was the original Tamoxibabe and is now a rocking Arimidiva. I asked the amazing Arimidiva, Jennifer, what her shade of pink was and she replied:  "Oh and I love that you asked me my favorite pink color...I'm a color nerd and I love Pantone's Knockout Pink.  It's...

Anyone who knows me, knows that I come up with some big crazy ideas and that I like to challenge myself. Sexy mastectomy bras anyone? Last year I wrote about the Sisterhood of Breast Cancer and the amazing women we have in the breast cancer community. This year, I hand the blog to my soul sisters and ask them to share their personal story with breast cancer and how their experience has led them to make a change. You will be WOW’d by each and every woman. I know I was. I called this blog series 50 Shades of Pink....

We are all mega-busy during this crazy, wonderful time of year, so I will keep this newsletter short and sweet.   2016 has been a fantastic year for Red Fern Lingerie.  The truth is, it is your support and belief in me and Red Fern Lingerie that keeps me motivated and has helped Red Fern Lingerie be the amazing success it is.  My heart-felt and deepest thanks for your support.   We started the year with big crazy goals and I am happy to say we achieved them.  A quick recap of some of our achievements:  we were invited to...

Pinktober is well and truly over.  The pink ribbons are packed away, news stories have slowed down and the pink events are over until next year. So what have we learnt from Pinktober? I would say that there were many lessons and yet there is still more to learn. Thankfully, people are starting to understand that breast cancer is beyond pink.  It is real and nasty.  It cannot be tied up in a pretty pink ribbon.  It is more than a pink a ribbon.  Breast cancer affects real people, their families and their lives.  The McGrath Foundation recently published survey...